World Gold Council: Gold jewelry consumption enters traditional peak season, upstream physical demand is expected to continue improving.

According to the Securities Times app, the World Gold Council has stated that in July, the price of gold has moderately increased. The London Gold Price (LBMA) in US dollars rose by 0.3%; while the Shanghai Gold Price (SHAUPM) in Chinese yuan rose by 0.5% during the midday trading session. In July, concerns about inflation combined with multiple risk factors offset the negative impact of the strong US dollar, keeping the overall gold price strong. Since the beginning of 2025, the price of gold in Chinese yuan has risen by more than 22%, performing significantly better than most domestic assets. Looking ahead, the council mentioned that as gold jewelry consumption enters the traditional peak season, upstream physical demand is expected to further improve, but consumer purchasing power still needs to be monitored. The trend of gold prices and risk preferences will influence investment demand, with a strong stock market possibly diverting some attention temporarily. The attractiveness of investing in gold bars and coins will depend on the performance of gold prices and changes in market sentiment.