Trademark changes spark a wave of criticism! Shares of American country-themed chain restaurant Cracker Barrel (CBRL.US) plummet.

According to the CITIC Financial APP, the brand restructuring attempt by the American rural-themed chain restaurant Cracker Barrel Old Country Store (CBRL.US) has caused a strong backlash and led to a significant drop in the stock price. On Thursday, the stock fell nearly 15% at one point, ultimately closing down 7.15%.