Media: Medical popularization should not become a "traffic business"

Popularizing medical knowledge and safeguarding public health is a good thing. However, it is quite obvious that medical popularization driven by traffic has already become a business. There is no shortage of people online who wear white coats pretending to be doctors, engaging in exaggerated pseudo-science. In response to this chaos, the Cyberspace Administration of China, the National Health Commission, and other four departments recently issued a joint document, requiring the classification and verification of doctors, nurses, and other practitioners, imposing gradient penalties on violators, and strictly prohibiting the unauthorized release of advertisements. A package of measures has laid down rules and drawn red lines for the behavior of self-media medical popularization. The "normative guidelines" have been established, and the key is to implement them. Among them, as the information export side, platforms must fulfill their responsibilities, conduct strict checks. It is essential to improve the account verification system, identify "hidden advertising" language, and "suspend" violators' accounts with one click in order to block the activities of "fake doctors" from the source. A report shows that among over 1 billion online video viewers nationwide, more than 90% have accessed medical and health science content through short video platforms. Healthcare is of great importance; closing back doors while opening the front door, cleaning up the platform, and providing a stage for legitimate information will better benefit the public with medical popularization.