Legal expert: AI impersonating Olympic champion for product endorsements is already illegal.

Liu Hongchun, a member of the Chinese Human Rights Research Association and executive director of the Human Rights Law Research Center at Yunnan University, said that using AI to impersonate Olympic champions for product promotion has violated their image and voice rights. He emphasized that such impersonation is not only targeting celebrities, but impersonating any individual is illegal. Criminals choose celebrities because they value their social influence and public trust, making it easier to mislead consumers, promote products, or even commit fraud.