The content of the Simba account on Kuaishou has been emptied, leaving only live broadcasts replays.

On August 21st, the Kuaishou app showed that the account of live streaming e-commerce host Xinba had been cleared, leaving only last year's carnival live broadcast replay. Despite this, Xinba still has over 99.99 million fans. On the evening of August 18th, Xinba announced during his "818" anniversary live broadcast that, due to personal health reasons, he would officially retire from the live streaming industry. The Xinxuan Group, founded by him, will be taken over by his wife Churui Xue.