Tmall's "Global Wine Carnival" sales exceeded 1 billion.

On August 19th, during the "Global Wine Carnival", Taobao's liquor brands experienced a comprehensive outbreak with sales exceeding 1 billion yuan. Among them, three brands including Jiannanchun, Maotai, and Wuliangye exceeded tens of millions in sales. Fenjiu, Luzhou Laojiao, Xijiu, Langjiu, Penfolds, Tsingtao Beer, Yanghe, Macallan, and many other brands exceeded millions in sales. Taobao Tmall's liquor industry has integrated resources from far and near, collaborating with Taobao Flash Sale, Taobao Live, and other businesses to bring new volume to liquor brands.