With the stock market rebounding, the sales of equity-based financial products are heating up.

Driven by the dual forces of policy and market, many equity-linked financial products have shown impressive performance recently. On August 19th, reporters visited several bank branches in Beijing and found that some bank account managers are actively promoting equity-linked financial products. In terms of return performance, there are many products with an annualized yield of over 4% in the past month. Some bank account managers have indicated that there has been a continuous inflow of funds into some of the equity-linked financial products with good performance. Behind the increasing sales of equity-linked financial products lies the strong layout of bank wealth management companies. Interviews with internal personnel of several state-owned banks, joint-stock banks, and city commercial banks' wealth management companies have revealed that increasing the distribution of equity-linked financial products has become an industry consensus. Some personnel of bank wealth management companies have stated that in the context of an "asset shortage," equity-linked financial products are expected to become an important driving force for them to expand their product scale.