Household appliance giant race for the trillion-dollar silver economy track

The China Aging Science Research Center predicts that the scale of China's silver economy is expected to reach 30 trillion yuan by 2035. With the rise of the silver economy, the demand for elderly-friendly and health-oriented home appliances is gradually becoming more prominent, and the consumption space in the industry is expanding. Top home appliance brands such as Konka, Hisense, TCL, Skyworth, etc. are all accelerating their layout in the field of elderly-friendly home appliances, forming a diversified competition pattern. "Leading home appliance companies are adapting to the long-term trend of population aging, deeply exploring new opportunities in the silver economy, and may lead a new round of growth in the industry path," said Xu Shaowei, vice president of the Ningbo Home Appliance Industry Association and head of the Cixi Smart Home Appliance Innovation Service Complex, to reporters.