The smart glasses industry chain is moving towards the "order verification" stage.

On August 19, Beijing Luoshuhe Technology Co., Ltd. released online monitoring data showing that in the first half of 2025, the total retail volume of China's smart glasses market across all channels was 468,000 units, a year-on-year increase of 148%. With the growth in sales, the industry chain has moved from the "early investment" stage to the "order verification" stage. Gao Zhengyang, a special researcher at Su Commerce Bank, said in an interview with reporters: "The rapid growth in sales of smart glasses is mainly due to continuous innovation on the product side and significant growth on the demand side. The strong preference of young consumer groups for technology products makes innovative experiences such as 'open-listening' and 'first-person perspective shooting' of smart glasses popular among consumers. As a new generation of human-computer interaction gateways, smart glasses have enormous market potential in the future."