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On August 19, Xiaomi group partner and group president Lu Weibing revealed during the performance conference call that Xiaomi's goal in the Chinese market this year is to achieve a key breakthrough from high-end to ultra-high-end. The first-month sales of the Xiaomi 15 Ultra are expected to increase by 70% to 80%, helping Xiaomi successfully explore prices above 6000 RMB; the Xiaomi SU7 Ultra has been on the market for only 4 months, with cumulative sales exceeding 10,000 units, surpassing the sales of cars priced above 500,000 RMB in the first half of 2025. For every 3 electric cars priced above 500,000 RMB sold domestically, one is a Xiaomi SU7 Ultra.
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