The mid to high-end bicycles are being sold at a greatly reduced price.

Recently, reporters visited several bicycle stores in Kunming, Yunnan. The prices of bicycles from multiple brands have seen significant reductions, with most of them lowered by around a thousand yuan, and some even reduced by four to five thousand yuan. Industry insiders have explained that since December of last year, the entire bicycle industry has been gradually lowering prices, with some imported mid to high-end models experiencing price drops of over 50%. Industry analysts believe that this is mainly due to the recent rise in popularity of cycling in the past few years, which has led to rapid expansion of bicycle stores and resulted in an oversaturated market. As consumers become more rational, bicycle manufacturers have no choice but to reduce prices in order to make sales.