Chengdu World University Games market development revenue reaches a record high

On August 14th, it was announced at a press conference for the Chengdu World University Games that the event has launched over 500 authorized products in 16 categories such as toys, badges, stationery, ceramics, and household items, creating a historical high in revenue from market development. The authorized merchandise for the Chengdu World University Games revolves around the mascots "Shu Bao" and "Jin Zi", combined with special event logos. Among them, items like medal refrigerator magnets, mascot figurines, lightweight backpacks, sports badges, and "Shu Bao travels to the Three Kingdoms" figurines have been particularly popular with consumers, selling out as soon as they are put on shelves. Currently, the third batch of restocking is underway.