Lates News

Guojin Securities pointed out that in the process of reviewing luxury cars powered by fuel, the market with a pursuit of premium has three main attributes: brand premium, design premium, and technology premium. The changes in competition among luxury cars in the new energy era are reflected in the weakening of technical attributes, with some brands still in the process of establishing their core focus remaining on brand and design. In the high-end market, domestic substitutes are not easily affected by market price wars, with the requirement for brand strength being a key factor in the competitive landscape. Currently, the competition is driven by increasing demand and the coexistence of domestic substitutes. In the high-end market of the new energy era, the main focus for luxury cars is on brand premium and design premium.