IDC: The shipment volume of Bluetooth headphones in the first half of 2025 is approximately 59.98 million units, a year-on-year increase of 7.5%.

Zhixun Finance APP learned that, according to the IDC "China Wireless Earphone Market Monthly Shipment Tracking Report, June 2025," the shipment volume of the Chinese Bluetooth earphone market in the first half of 2025 was approximately 59.98 million units, an increase of 7.5% year-on-year. Among them, the shipment volume of true wireless earphones was 38.31 million units, an increase of 8.0% year-on-year; the entry-level market remains the main driving force, while the high-end flagship market has shown some signs of recovery.