IDC: The shipment volume of Bluetooth headphones in the first half of the year increased by 7.5% year-on-year.

According to IDC's "China Wireless Earphone Market Monthly Shipment Tracking Report, June 2025", in the first half of 2025, the shipment volume of the Chinese Bluetooth earphone market was approximately 59.98 million units, an increase of 7.5% year-on-year. The shipment volume of the earbud market in the first half of the year exceeded the ear-hook market for the first time in terms of size and growth rate, reaching 6.51 million units, a year-on-year increase of 41.0%.