The Xiaohongshu company will set up a large commercial sector, led by General Manager Conan.

On August 12, Xiaohongshu announced internally that in order to promote deep collaboration in commercialization and transactions, the company will establish a large commercial sector. K Conan will serve as the overall head, and He Zhiheng will co-lead the team. Informed sources indicated that Xiaohongshu's commercial system is vertically built according to commercial advertising and transactions. With the company's development and market needs, it was internally determined that further strengthening collaboration between the two business teams is necessary. In this adjustment, the primary departments of the commercial department and transaction department remain unchanged, and the organizational structure will remain stable.