Guangzhou state-owned enterprise Zhu Shi Real Estate has promised "buy expensive supplement price" for its 7 main properties, with experts saying "the market urgently needs this kind of price guarantee measure".

Recently, Zhu Shi Real Estate, a state-owned enterprise in Guangzhou, launched a "price protection action," promising to "compensate the difference if purchased at a higher price" for its 7 properties, guaranteeing the price until the end of 2025. This move is in response to the decrease in transaction volume in the Guangzhou property market in July. Experts point out that the price protection strategy is a marketing strategy that provides additional security for buyers, but only guarantees the price of new homes, not affecting fluctuations in the prices of second-hand homes. Many price protection promises are not written into the purchase contracts, so their actual binding force is questionable. In the context of a sluggish market, the competition between new homes and second-hand homes has intensified, making price protection measures highly scrutinized.