Taobao Flash Sale releases new data, Peking University report states that food delivery vouchers are driving a 700 billion RMB incremental market.

According to the latest data from Taobao Flash Sale and Eleme, on August 7th, more than 300,000 small restaurants on the Taobao Flash Sale platform broke through peak sales, and the number of Eleme delivery drivers reached 3.5 times that of last year, with average income being 1.4 times that of last year. A report recently released by Peking University Guanghua School of Management believes that food delivery and flash sale coupons have a significant leverage effect on driving consumption. Peking University's research shows that every 1 yuan of effective flash sale subsidy drives an additional 6.76 yuan of consumer spending, expected to leverage nearly 700 billion yuan of consumption increment, highlighting the unique advantages of digital platforms in promoting consumption cycles.