Market Supervision Administration: "Nezha," "Wukong," "Papai Mart" and other IPs are hot, driving the cultural industry to become a highlight of consumer growth in the first half of the year.

On August 12, the State Administration for Market Regulation announced that the cultural industry in the consumption sector has become a highlight. With domestic IPs such as "Ne Zha," "Monkey King," and "Puppy Mates" becoming popular worldwide, the cultural industry has become a highlight of consumption growth in the first half of the year. The newly established enterprises in the "culture, sports, and entertainment industry" had a growth rate as high as 17.5%, ranking first among the national economy sectors.