Online and offline collaboration, listed cultural and creative companies make efforts in developing the exhibition economy.
From the new rising star in the exhibition industry, BiliBili World hosted by BiliBili, to the long-standing ChinaJoy, "it is obvious that this year the anime conventions have become the 'hot cakes' that everyone is fighting for," a senior exhibition curator told reporters. Compared to the past when they were ignored, this year, regions are competing for the hosting rights of top anime conventions. Several data points may reflect the reasons behind this. According to data from the Forward Industry Research Institute, by 2024, the scale of China's second dimension industry will surpass 270 billion yuan, overtaking consumer categories like smart homes and coffee industries, making China the world's largest second dimension market. According to statistics from the organizers of ChinaJoy, this year's exhibition has generated approximately 661 million yuan in consumer spending in catering, retail, accommodation, transportation, and other services. What's more important is that more and more cultural and creative enterprises have discovered the value of online and offline integration. "Many of our new games are showcased and play-tested at the exhibition, which is the best promotional platform and allows us to get direct feedback from players," said a planner from a major domestic game company. The exhibition economy has gained a larger commercial space in the context of the second dimension.
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