TikTok e-commerce establishes a Safety and Trust Center, and in the first phase cracks down on over a thousand influencers engaging in illegal marketing of blind boxes in live streaming rooms.

TikTok e-commerce establishes a Safety and Trust Center, and releases the first phase of governance announcements to crack down on violations of blind box marketing in live streaming rooms. The announcement shows that since 2025, TikTok e-commerce has suspended more than 4,000 live streaming rooms for violations, and removed more than 1,000 influencer accounts. The person in charge of TikTok e-commerce stated that the platform will always prioritize protecting consumer rights and have zero tolerance for any illegal activities that disrupt market order.