Glory ESG goal: Highly focus on how to reduce the application threshold for the elderly when implementing AI technology.

President Hu Peng of the Honor Consumer Insights and Experience Department revealed that the Honor ESG goals are highly aligned with the Alpha strategy. For example, when implementing GenAI technology in smartphones, there is a strong focus on lowering the barriers for older adults. According to Hu Peng, Honor is currently developing standard functions for AI technology for older adults, aggregating them into zero-threshold applications such as "one-click implementation".