Institution: Global TV shipments in the first half of the year increased by 2% year-on-year.

According to the latest survey by Jifang Consulting, due to changes in the international situation and the promotion of relevant policies in China, the global TV brand shipment volume reached 92.5 million units in the first half of 2025, an increase of 2% year-on-year. Due to the early shipment of brands, the peak season in the second half of the year may face pressure. The agency has lowered its full-year shipment expectation for 2025 to 195.71 million units, a year-on-year decrease of 1.1%.