Taobao launches a new Premium Membership system on its platform.

On August 6th, it was learned from Taotian Group that Taobao has launched a new VIP membership system, which integrates resources from Alibaba's platforms such as Ele.me and Fliggy, covering various aspects of daily life including food, drink, entertainment, clothing, and travel. It is worth noting that this is a key step for Alibaba to transition from e-commerce to a comprehensive consumer platform. In June of this year, Alibaba announced the merger of Ele.me and Fliggy into the China e-commerce business group, aiming to optimize and integrate business models from the perspective of users and build a more complete consumer service system. It is reported that the launch of Taobao's VIP membership system signifies a substantial progress in integrating resources, connecting scenarios, and enhancing user experience.