In 2026, the Chinese instant retail market for ice products and beverages may exceed 63 billion yuan.

"2025 Urban Consumer Behavior White Paper" shows that the sales of ice cup category have maintained a growth rate of over 300% for two consecutive years, with the per capita annual consumption of people in first-tier cities reaching 48 cups. The "Instant Retail Ice Cream and Ice Drink Consumption Trend White Paper" predicts that by 2026, the market size of instant retail ice cream and ice drink in China will exceed 63 billion yuan.