Superstar Legends: A series of collaborative projects with JUSHIWEN will be launched at the Jay Chou concert in Shanghai.
On August 6, Legend of Superstar announced on the Hong Kong Stock Exchange that Shanghai Star Creation Intellectual Property Culture and Creativity Co., Ltd. and Shanghai Jiu Shi Culture Communication Co., Ltd. have recently entered into a cooperation agreement. The group and Jiu Shi Wen Chuan will fully launch IP and cultural tourism cooperation during the Shanghai Tourism Festival from September to October 2025, including the launch of the "Looking for Zhou Xue Shanghai Station" project at Jay Chou's concert in Shanghai during the same period. According to the agreement, the two parties will place giant portraits of Zhou Xue at six iconic locations in Shanghai, and set up multiple flashpoints and themed scenes related to Zhou Xue. The bus system, Suzhou River cruise, and Huangpu River ferry will also be fully integrated with elements related to Zhou Xue. This event will be jointly sponsored and operated by both parties, and it will be the largest event combining Zhou Xue's comprehensive IP, cultural tourism, and concert activities to date.
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