Ele.me increases subsidies, hitting 100 million orders during the beginning of autumn, while Meituan bets on new product launches.

The takeaway platform "First Cup of Milk Tea in Autumn" promotion season is about to begin, and Ele.me and Meituan have basically confirmed their marketing strategies. Taobao has proposed the goal of rushing for orders in this year's Beginning of Autumn battle, and decided to launch a "Three-Day Rush" from August 7th to 9th. Meituan, on the other hand, has not set a specific order quantity target for this round of promotions. Informed sources believe that based on relevant signs and internal information, Taobao will try to impact the peak of orders during the Beginning of Autumn battle. Previously, Taobao announced publicly that orders have remained stable at over 90 million for several consecutive Saturdays. A city manager of Meituan delivery disclosed privately that the company currently does not have a specific order quantity target for "First Cup of Milk Tea in Autumn". The signal passed down from above is that even if Taobao exceeds the order peak, it will not be able to surpass Meituan's 150 million orders in the short term. Therefore, there have been no competitive actions taken against Taobao in terms of rushing orders, mainly focusing on utilizing marketing opportunities to deepen relationships with brands.