The average selling price of smartphones globally in the second quarter reached a new high for the same period in history.

According to the latest market monitoring service released by Counterpoint Research, global smartphone market revenue increased by 10% year-on-year in the second quarter of 2025, surpassing the $100 billion mark for the first time and setting a new all-time high record for the second quarter. In comparison, global smartphone shipments increased by only 3% year-on-year. At the same time, the global average selling price of smartphones in the second quarter of 2025 also reached a new high, increasing by 7% year-on-year to nearly $350.