Starbucks (SBUX.US) rises after hours! Q3 performance is mixed but reform is beginning to show results, China market same-store sales return to growth.

According to the China Securities app, the stock price of Starbucks (SBUX.US) rose after Chief Executive Officer Brian Niccol emphasized progress in reversing the long-term sales decline plan. Despite the company's same-store sales and profits for the third quarter of the 2025 fiscal year falling short of market expectations, investors were focused on positive signals in the financial report, including the first sales growth in the Chinese market since the end of 2023. Niccol said in a prepared statement that the transformation plan "exceeded expectations" and promised to "start a wave of innovation" in 2026.