Ministry of Agriculture and Rural Affairs: Increase efforts to cultivate high-quality agricultural brands.

Deputy Minister of Agriculture and Rural Affairs Jiang Wensheng stated at a press conference on July 29 that in the next step, they will work with relevant departments to strengthen brand leadership and enhance consumer confidence. First, they will increase the cultivation efforts of agricultural brand premium products. They will research and formulate management standards for cultivating premium agricultural brands, carry out in-depth marketing and promotional activities to "forge agricultural premium brand", promote brand entities to connect with mainstream e-commerce platforms and high-quality supply chains, and enhance brand influence and competitiveness. Second, they will strengthen brand catalog consumption guidance. They will improve the provincial agricultural brand catalog, enhance the quality and authority of the catalog. They will guide various regions to release a batch of catalog brand consumption indexes, promote the brand catalog to become a consumption directory, and better connect high-quality brand agricultural products with consumer needs. Third, they will enhance brand marketing service capabilities. They will support regions with conditions to start the construction of agricultural product marketing service systems, strengthen marketing service functions, integrate marketing service resources, strengthen consumer market research, and promote channel optimization and upgrading.