Summer box office exceeded 4.6 billion.

According to data from online platforms, as of midnight today, the total box office for the 2025 summer season has exceeded 4.6 billion yuan. Since July, the summer box office market has been gradually heating up, with various regions launching various discounts such as "movie+" and "discount coupons for watching movies", combining local characteristics to activate the movie market and ignite the enthusiasm for cultural consumption.