Counterpoint Research: The shipment volume of smartphones in China in Q2 2025 decreased by 2% year-on-year.

According to the preliminary data from the Counterpoint market monitoring and tracking report obtained by Zhitong Finance APP, in the second quarter of 2025, the shipment volume of smartphones in China decreased by 2.4% year-on-year. Due to seasonal factors and the impact of demand pre-positioning caused by subsidies, the performance of the domestic smartphone market in Q2 was weak. Some OEMs have shifted from raising channel inventory to destocking, which also affected the smartphone shipment volume for the quarter. Although some regional governments have narrowed the scope of subsidies or delayed the disbursement of subsidy amounts, it is expected that national subsidy policies will continue until the end of 2025.