Continuous actions of the layout of food and beverage industry by JD.com takeout: launching takeout self-pickup stores and planning to enter the Hong Kong market.
After entering the food delivery market, JD.com has launched a new model of self-service pick-up for food delivery for the first time, attracting widespread attention in the industry. On July 23rd, Liu Bin, the head of JD's Fresh Kitchen, told reporters that so far JD has received more than 20,000 applications, including a large number of catering companies. On July 22nd, it was revealed that JD had entered the Hong Kong market, planning to acquire Jardine Supermarket in Hong Kong. It is reported that the two parties signed the agreement about 4 months ago, with the transaction price reaching 4 billion Hong Kong dollars, including the purchase of Jardine's retail network and properties, which will be delivered in batches as part of the transaction. After the completion of the transaction, JD and Jardine will establish a new company on August 1st as planned, and the new company will be responsible for daily operations. The acquisition agreement also includes a "transition period" clause, meaning JD will not immediately take over, and will be managed by Jardine's founder, Lin Xiaoyi, and others for 3 years. After the transition period, the next steps will be confirmed. Insiders have revealed that the actual transaction amount is much smaller than 4 billion Hong Kong dollars, and JD will further enrich the high-quality supply of the Hong Kong retail consumer market through its supply chain advantages. Official information will be announced in August.
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