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On July 15th, JD Group and Xijiu Group held the "2025 Sealed Jar" event. Sina Finance's "Industry Insider" learned on site that in the first half of 2025, Xijiu brand on JD platform had an overall growth rate of 12%, while JD's self-operated Xijiu had a growth rate of 37%. During the 618 period, JD's self-operated Xijiu had a year-on-year growth rate of 15%, with Junpin Xijiu showing a strong surge with a growth rate of over 40% compared to the previous year, accounting for 25% of the brand's total sales.
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