In the first half of 2025, Xijiu increased its growth rate on the JD platform to 12%.

On July 15th, JD Group and Xijiu Group held the 2025 Sealing Jar event. Sina Finance's "Industry Insider" learned on the scene that in the first half of 2025, Xijiu brand's overall growth on JD platform reached 12%, while JD's own Xijiu grew by 37%. During the 618 period, JD's own Xijiu grew by 15% year-on-year, with Junpin Xijiu showing strong growth, increasing by over 40% year-on-year and accounting for 25% of the brand's total sales.