Lates News

It is understood that the Taobao Flash Sale plan is to surge to a new high on one Saturday, maintain the same level on the following Saturday, and repeat this cycle until August 7th when the Autumn begins, aiming to reach 100 million orders. Last year, when the Autumn began, Meituan launched the "First Cup of Milk Tea in Autumn" activity, reaching 90 million orders in a single day, with over half of them being tea and coffee drinks. However, some Alibaba employees said that the industry changes too quickly and the subsidy frequency is currently adjusted in real-time on a weekly basis. Founder Jack Ma required Taobao Flash Sale to "stabilize at 80 million orders" last Saturday and Sunday, first improve capacity, consolidate the foundation, and then strive for more. An Alibaba employee told LatePost, "I'm afraid that if we rush too fast, other abilities won't keep up, and it will backfire, causing us to lose the solid foundation we built."