Jiahe Yipin's Liu Jingjing expressed a "real shout": Subsidy war should be restricted, platforms should not force merchants to participate in large subsidies.

Beijing Jiahe Yipin Enterprise Management Co., Ltd. General Manager Liu Jingjing posted a "real cry for help under the takeaway war" on a social networking platform. As a catering professional with nearly thirty years of experience, Liu Jingjing suggests that firstly, platforms should no longer coerce businesses into participating in massive subsidies, forcing them to lower their bottom line; this will only drive out good businesses and increase food safety risks. Secondly, the subsidy war, which promotes dumping at low prices and unfair competition, disrupts the market and should be strictly regulated. It is necessary to prohibit coercing businesses into subsidies and have them share the delivery costs. Let consumers make rational choices between dining in or ordering takeout, and create a healthy ecosystem for the catering market. Liu Jingjing also mentioned that the balance of subsidies is already tipped, and it should return to rationality from madness. Lower platform commissions and fees, support businesses in improving quality and pricing reasonably, so that consumers can eat affordably and confidently, benefiting in the long term and promoting a three-way win-win consumer prosperity; provide full-time or freelance riders with a variety of insurance and welfare benefits, making their hard work seen and respected.