Meituan (03690.HK) sets new record for number of orders, WeChat social sharing becoming an important channel for gifting.

According to the Securities Times app, just past 7:30 on July 12th, the real-time retail order volume of Meituan (03690) reached a new high. The project manager of Meituan's popular "God of Snatching" program said that the real-time order volume of the program alone is close to 40 million orders, with the gifting volume exceeding 10 million orders. Ordering through social platforms such as WeChat mini programs has repeatedly reached new highs, with friends sharing coupons and gifts reaching the threshold of social fission on WeChat multiple times. WeChat gifting has become an important marketing channel, and platforms such as Xiaohongshu and Weibo have become important tools for promoting transactions. The combined effect of these marketing tools is better than various app splash ads.