Meituan (03690.HK) breaks record with highest order volume, WeChat social sharing gift becoming an important channel.

Wisdom Financial APP learned that just after 19:30 on July 12th, the real-time retail order volume of Meituan (03690) reached a new high. The person in charge of the Meituan lightning-fast project said that only the real-time order volume of lightning-fast is close to 40 million orders, with a gift volume exceeding 10 million orders. The order amount placed through WeChat and other social platform mini-programs has repeatedly reached new highs, and the sharing of coupons and gifts between friends has touched the threshold of social division on WeChat multiple times, making WeChat gifts an important marketing channel. Platforms like Little Red Book and Weibo have also become important tools for promoting transactions. The combined effect of these marketing tools is better than various app launch ads.