Delivery subsidy war: Meituan upgrades with "zero-cost purchase", Shanghai auntie is so busy that she has to close her store.

The reporter found a huge difference in the busyness of different brand milk tea shops in a shopping mall in Beijing. Last week's "explosive order" heavy-hit areas such as Luckin Coffee and Miju Ice City have returned to calmness this week. By ten thirty in the morning, the line at Shanghai Auntie has already reached over four hundred cups, with take-out orders stacked on the counter like a small mountain, and the staff no longer taking new order slips. It was learned that many consumers specifically placed orders after grabbing 0 yuan purchase coupons through the Meituan "magic shooter" channel yesterday or this morning. The use of "0 yuan purchase" coupons is focused on two or three selected beverages of specified brands. "There is no news about Taobao's Flash Sale increasing this week," a knowledgeable source said.