Cool Economy Rides the "Heat" and Releases New Consumption Vitality through Diversified Business Formats

From the laughter and cheers in the water park to the crowds of tourists in the summer resort, from the hot sales of cooling appliances to the booming nighttime consumption - in this scorching summer, the cool economy is thriving, with various formats focused on cooling down and escaping the heat stimulating consumer vitality. Experts say that currently, the deep integration of diverse formats such as sports, entertainment, tourism, and catering not only meets the diverse needs of consumers, but also serves as an important engine to drive consumption upgrades and unleash the potential of domestic demand.