Western Region Tourism: Net profit in the first half of the year is expected to decrease by 62.55% to 69.36% year-on-year.

On the evening of July 11, Xinjiang Tourism disclosed performance forecast, the company expects to achieve a net profit attributable to shareholders of the listed company of 9-11 million yuan in the first half of 2025, a year-on-year decrease of 62.55%-69.36%. During the reporting period, the main reason for the decline in performance was that tourism performance projects such as "Encounter Kashgar" and "Encounter Sai Lake" are still in the early stage of market cultivation, which has affected the company. As an emerging business in the company's strategic layout, these projects are still in the stage of market cultivation and model exploration. The revenue scale and profitability still need to be built and improved by the project itself and the cultural brand. In addition, with the changes in the tourism consumption market and structure, it is necessary to increase investment to provide visitors with higher quality services and experiences. Under the joint action of these two factors, the performance of the current reporting period has decreased.