BMW Greater China President: Challenges in the automotive industry go beyond borders, innovation and cooperation are key.

As our industry has reached a consensus, the phenomenon of intensified internal competition will hinder the healthy development of the industry. Continuous price wars have already reduced the profitability of the industry to an extremely low level. If we cannot effectively address this issue, it will lead to compromises in quality, stifle innovation, and impede the sustainable development of our industry." On July 11, Gao Xiang, President and CEO of BMW Group Greater China, stated at the 2025 China Automotive Forum. Gao believes that these challenges go beyond borders and require global cooperation.