BAIC Group Wang Hao: Car manufacturers' marketing should not be done for the sake of hype.

Wang Hao talked about in his speech that in order to carry out brand building, we must abandon populism. He mentioned that now all car companies are particularly focusing on new media marketing, but new media marketing cannot go astray. It still needs to revolve around users to do new media marketing, it can help with brand building, but it cannot overshadow the main product, nor can it purely for the sake of hype. It still needs to solidly focus on making products one by one, providing services one by one. "The path of new media must be taken, but the ideology of populism must never be present." he said.