"Su Cha" has become a new benchmark for Jiangsu's inclusive economy, leveraging 10 yuan ticket prices to generate 300 million in revenue.

The city football league in Jiangsu Province has stirred up a nationwide craze with low ticket prices of 5-10 yuan, with expected comprehensive economic benefits of over 300 million yuan for the season, with an average increase in revenue of 20 million yuan per city. The league features 13 representative teams from prefecture-level cities, with 516 players mostly being students, teachers, couriers, and other grassroots players, with only 29 having professional backgrounds, showcasing the inclusive charm of sports. The competition started on May 10th, with online views exceeding 11 billion times, and the highest single-game attendance reaching 60,400, setting a record for amateur football in China. The "Suuper League" integrates local culture, with matchups like Nanjing's "Salty Duck" against Wuxi's "Peach" sparking a "sweet and salty battle" meme online, attracting over 1.8 million spectators to the venue. During the Dragon Boat Festival, cultural and tourism consumption increased by 14.63% in 6 cities, with attractions in Changzhou offering free entry to Yangzhou football fans, attracting over 150,000 tourists and a 25% increase in spending. 27 sponsors include big companies like Jiangsu Bank and JD, as well as local small businesses like Changzhou Dongha BBQ, experiencing a surge in online traffic. Li Chao, spokesperson for the National Development and Reform Commission, stated that the "Suuper League" reflects the public's enthusiasm for diverse sporting events, highlighting the potential of integrating sports with culture and tourism.