How did the brand giant "hunt" the naming rights and the "gold absorption" effect in the Su-Chao league come into being

According to incomplete statistics from reporters, as of July 8th, the number of sponsors for the "Suzhou Super League" has soared from 6 at the beginning of the season to 30, with giants such as JD.com, Xiaomi, Yili, and Heineken all joining in. At the same time, major brands are also competing for the naming rights of various teams, with Alibaba Group's major business brands already securing positions with teams in Changzhou, Xuzhou, Wuxi, and others. What are the commercial characteristics of the "Suzhou Super League" that have attracted so many sponsors, and how will the league continue to contribute to local economic development? Reporters recently conducted on-site research to find out. In fact, the entry of giants is a powerful demonstration of the fundraising capabilities of the "Suzhou Super League" in recent times. Yili announced on June 17th that they have become an official sponsor of the "Suzhou Super League", and in response to internet memes about "big planes", the company flew 1000 drones in the shape of an airplane over Nanjing before the fourth round of matches. "The company's goal is to increase engagement, favorability, and emotional resonance among 'Suzhou Super League' fans and sports enthusiasts through deep, interesting, and relatable interactive methods, and to promote market penetration and growth in Jiangsu and surrounding areas," said a company spokesperson. The unique characteristics displayed by the participating teams in the "Suzhou Super League" - daring to be different, relatable, and self-deprecating have broken the traditional distance between sports events and fans, aligning with Yili's philosophy of building sincere interactive and joyful companionship with consumers.