Beijing: Regulate the development of the "millet economy" and support domestic brands in expanding overseas markets.

The Beijing Municipal People's Government issued the "Special Action Plan for Deepening Reform and Boosting Consumption in Beijing", proposing to lead the new trend of national consumption. Encourage new and old brands to cooperate across industries, stimulate the market potential of national products. Support the innovation and development of time-honored brands, accelerate digital transformation, encourage cross-border cooperation with well-known IP to create old-fashioned new stores that meet market demands. Integrate all IP resources in the city, innovate development models, create characteristic and high-quality "Beijing gifts". Enhance the influence of the "Beijing Colorful Four Seasons" city consumption theme brand, and carry out consumption promotion activities with a monthly theme. Regulate the development of "Guizi economy", encourage the creation of high-quality anime products, and create a gathering place for second-dimensional and new-generation trendsetters. Support national brands in exploring overseas markets.