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The 24-hour Prime Day event, once known as Amazon's "Black Friday," savvy shoppers take advantage of this promotional window to grab big-ticket items such as televisions and stand mixers at steep discounts. According to research firm Emarketer, this sales event that kicked off on Tuesday is expected to set a record of $12.9 billion in sales in the United States, a 53% increase from last year. However, this year's Prime Day will last for four days instead of the usual two days. Additionally, this year, there will not only be one event, but also Book Day, Pet Day, Summer Beauty Promotion, and March Spring Promotion. Emarketer predicts that shoppers during this year's Prime Day may focus on heavily discounted items, as well as purchase electronic products and other goods that may be affected by tariffs later this year.
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