Guizhou Maotai Liquor Sales Co., Ltd. will hold a mid-year market work conference in 2025.

On July 7th, 2025, the Guizhou Maotai Liquor Sales Limited Company held its mid-year market work meeting at the Maotai Conference Center. Zhang Deqin, the Party Secretary and Chairman of Maotai Group, attended the meeting and delivered a speech. Wang Li, the Deputy Party Secretary and General Manager, presided over the meeting, with leaders from the group and shareholders Zhang Guichao, You Yalin, and Zhang Xu also in attendance. In the first half of 2025, the sales company maintained its strategic focus and confidence in development, successfully completing its established business tasks, laying a solid foundation for consolidating its market position and stabilizing overall development in the second half of the year. Zhang Deqin believes that based on an assessment of the market environment and trends, Maotai needs to proactively seek change, shifting from an era of focusing solely on products to one where both products and services are equally important. The company should also transition from a focus on channels to one centered around consumers, abandon passive thinking, and actively respond to challenges of the times while seizing development opportunities. Regarding improving service quality, Zhang Deqin emphasized the need to prioritize "service," placing consumers at the core, starting with "finding consumers and providing services for them." This involves precisely targeting the desired customer base, expanding multiple outreach channels, and optimizing the entire service process. Concrete measures should be taken to establish a service assessment mechanism, initiate a "service revolution," and truly make distributors and consumers feel the warmth of Maotai's service. Increasing market investment, strengthening brand positioning promotion, promoting the transformation and development of cultural experience halls, and further enhancing series of cultural activities are also essential to providing consumers with richer, more comprehensive, and more "ceremonial" services and value across dimensions such as product experience, brand awareness, and cultural resonance. It is important to enhance execution, humbling oneself in posture and diving into the frontline in action, conducting in-depth analysis of market conditions to truly assist distributors and consumers in problem-solving. Maintaining a "close and transparent" relationship with distributors, strengthening communication mechanisms, opening up information channels, viewing distributors as comrades in market development, and establishing a healthy, transparent, and fair cooperation ecosystem are vital. With a spirited, relentless attitude of overcoming difficulties and striving for progress, a bold and determined drive to make the most of every moment, and an unwavering strong work ethic, united efforts should be made to overcome challenges and write a new chapter of high-quality development for Maotai.