Ni Zhiwei, President and CEO of the LEGO Group: will continue to increase investment in China.

Ni Zhiwei, President and CEO of the LEGO Group, said in an interview in Shanghai on the 5th that the opening of the Shanghai LEGO Resort further demonstrates the company's firm commitment to the Chinese market and Chinese consumers, and will continue to increase investment in China. "The Shanghai LEGO Resort will become an important part of the LEGO brand ecosystem in China." Ni Zhiwei stated that this project is a "significant milestone" for the company and will inject new vitality into Shanghai's economic development. "I am confident in the future prospects of the Chinese economy, and we will continue to invest firmly." Ni Zhiwei said that China is a "strategically important core market" for the LEGO Group. As a source of global retail innovation, China is a "pioneer" in many aspects, and the experience and innovation accumulated by enterprises in China are equally applicable in other global markets.